Virgin Australia today announced that the company has now officially
started the rebranding of V Australia and Pacific Blue which will see these two
airlines fly under the Virgin Australia brand and livery.
The re-branding of the V Australia and Pacific Blue will see:
- New Virgin
Australia signage at key international ports; - New-look travel
documents; - One Guest Contact
Centre number for both the domestic and international operations; and - One consolidated
Virgin Australia website for both the domestic and international operations.
Virgin Australia group of airlines CEO John
Borghetti said that having both the domestic and
international airlines operating under the Virgin brand was one of the
company’s most significant achievements this year.
“The Virgin Australia name enables us to
tap into the huge power of the Virgin brand around the world – a brand that
signifies style, innovation, quality, value for money and the best service.
“The new identity has been designed with a clean and contemporary look and feel
that encapsulates our company’s repositioning as the airline of choice for
all market segments.
“Now that our international airlines are all operating under the Virgin brand,
our focus is on redesigning the product in the air to ensure a first-rate
travel experience across all of our airlines. We look forward to revealing the
new designs in the first half of 2012”, Mr Borghetti said.
Virgin Australia will be implementing directional signage and putting on extra
Ground Crew to assist guests during the transition period. There will not be
any changes to guest travel bookings as a result of the launch of the new
brands.
The Virgin
Australia brand was launched back in May this year which saw Australian low
cost carrier Virgin Blue transformed into a full service airline, by June the
rebranded airline had introduced Business Class services on its Sydney to Perth
service.
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