To go with the rename/re-launch of Virgin Australia the
airline has released a new TV commercial, introducing the new Virgin Australia
brand to the country.
The 60 second long TV commercial shows elements of the companies re-branding from aircraft seating through to The Lounge and new staff uniforms.
There are no voice over’s or people speaking during the
commercial just an upbeat music from Les Gock Sound Thinking then toward the end the text WE’VE ASSEMBLED THE
BEST TO PUT THE MAGIC BACK INTO FLYING, followed by the Virgin Australia logo and now you’re flying is displayed.
You can watch Virgin Australia’s new TV commercial below:
The new commercial was shot in Sydney, Melbourne and
Shanghai and was created by Clemenger BBDO Agency Sydney
Virgin Australia Airlines CEO John Borghetti said the new
advertising campaign was designed to be unique and memorable and provide
Australians with an entertaining insight into how Virgin Australia was working
to create a superior airline experience.
“Our new brand and
service values embody a vibrant and professional organisation that offers every
guest an excellent travel experience. The new advertising campaign captures the
fresh energy and appeal of Virgin Australia and the talent and commitment of our
staff”, Mr Borghetti said.