Virgin Australia is Officially Launched Qantas Watch Out

The Virgin Australia Boeing 737-800 named Bondi Beach 


As speculated here last month Virgin Blue was today
officially renamed to Virgin Australia at today’s media event at Sydney
Airport, on hand to announce the re-branding was Virgin CEO Richard Branson and Virgin Blue now Virgin Australia’s CEO John Borghetti.


Virgin CEO Richard Branson Giving the thumbs up to the new Virgin Australia brand and aircraft 

Virgin CEO Richard Branson gives two thumbs up to Virgin Australia




The Virgin Australia Airbus A330-200 with Richard Branson and John Borghetti on board 

Virgin Australias Airbus A330-200 in the background with the tail of the 737-800 to the right

The Virgin Australia name change is a small part of John
Borghetti’s plan to change the company into a full service airline, below I
have outlined some of the elements of the rebranding that featured at today’s Virgin Australia launch 


The first and most obvious change is the name and company
logo, as reported here last month the new Virgin
logo follows the design elements of other Virgin Franchises
around the world with the word Virgin in
red on the tail down the fuselage from the front of the aircraft is the name virgin australia in an all lower case blue/grey


Sir Richard Branson Announcing the new Virgin Australia brand 

Sir Richard Branson Announcing the new Virgin Australia Brand


Points to take our of the media launch event were:


  • One Virgin Australia Brand All Virgin brands in Australia (Virgin Blue, V Australia and Pacific Blue) will be rolled into the Virgin Australia brand by the end of the year, with Virgin Blue brand already operating as Virgin Australia this only leaves V Australia and Pacific Blue
  • Velocity Loyalty/Frequent Flyer Program to be revamped by the end of the year with a new name
  • Business Class to be expanded to more aircraft and more routes
  • Alignment of cabin product across all aircraft
  • Sir Richard and John Borghetti believe their cabin product in both Business and Economy will beat Qantas in terms of price and quality


The next most obvious element of the Virgin Australia re-branding is Virgin Australians’ new Aircraft with the inclusion of a business
class cabin.


Virgin Australia
Boeing 737-800

The first aircraft to taxi over to the media event was the new Virgin Australia
Boeing 737-800 named Bondi Beach this aircraft is the latest generation 737-800
that has 176 seats in total with 168 seats in Economy class that are laid out
in a 3-3 seating configuration and at the front of the aircraft is Virgin Australia’s 737-800
Business Class seats that will initially operate as Premium Economy the 8
seats in Premium Economy that are laid out in a 2-2 seating config, I was told
that this aircraft will go into service tonight so anyone lucky enough to be
flying Premium Economy on this aircraft will actually be sitting in what will
be a Business Seat.


It should be noted that this aircraft does not have any in-seat inflight entertainment systems installed at present, these will be added in the future, for tonight first flight passengers will have access to portable IFE units.


The Seats on the Boeing 737-800 that will be Business Class  

The Virgin Australia Boeing 737-800 Business Class Seats (these will initially operate as Premium Economy)




Virgin Australia Airbus
Carrying Richard Branson the second aircraft to taxi in was the Virgin
Australia Airbus A330-200 named Cable Beach  this aircraft won’t go into service until Virgin
Australias’ first domestic Business Class goes live on the Sydney to Perth route
from 26 May 2011.


Virgin Australias Airbus A330-200 


This aircraft has a total of 278 seats with 251 seats in
Economy Class laid out in a 2-4-2 seating configuration at the front of the
aircraft in business is 27 seats in four rows laid out in a 2-2-2 seating
configuration on the first row and 2-3-2 in the remaining 3 business class rows,
all seats feature in the aircraft feature seat back multi-channel in-flight
entertainment systems. On the topic of the center seat in Business I was able
to reconfirm with the product manager that going forward all future Airbus
A330-200 aircraft feature a 2-2-2 seating config.


Virgin Australia Airbus A330-200 Business Class seat 

Virgin Australia Airbus A330-200 Business Class seat

Virgin Australia Airbus A330-200 Business Class In-flight entertainment systems 

The Inflight Entertainment Systems in Business Class on the Airbus A330-200

Business Class seat fully reclined in the Airbus A330-200 

Business Class seat fully reclined in the Airbus A330-200


Virgin Australia A330-200 Economy Class Cabin


Menu Upgrade from Luke
On display in Business Class on Virgin Australias Airbus A330-200 was a
sample Business class menu from Luke Managan, it looked good


The new Virgin Australia Business Class Gormet meals from Luke Mangan
The new Virgin Australia Business Class Gourmet meals from Luke Mangan


Virgin Australia Crew
Originally revealed back in February these highly fashionable pieces have a
close resemblance to the uniform of Virgin Atlantic, and we must say they are a
huge improvement over the old uniform




Further expansion of
Business Class on other routes
I put the question to the media staff on hand at the event in regard to the
expansion of Virgin Australia Business Class onto other routes and was told
that there were plans in the pipe line but they could not comment any further.


internet connectivity
Unfortunately Virgin Australia’s inflight
internet services is still being worked and it was re-confirmed at today’s
launch that we can expect something in the future (hopefully next year)


More Virgin Australia Launch photographs can be seen here also see the new Virgin Australia TV Commercial &
Virgin Australia Business Class Airbus A330-200 Cabin Overview


Hotel News and Reviews


  1. http:// says

    Great coverage of the Virgin Australia launch, I fly regular between Sydney and Perth mainly on Qantas but once the new A330 is flying Im sure I will be going with VA more often

  2. http:// says

    I agree very good indeed, I am based in the US and love what Virgin America have done. I have several business trips to Australia coming up later this year and would will be taking the opportunity to see how and if the airline has changed since my last trip early in January.

  3. says

    Now that there are more planes, there should be more business class seats with discounted prices because there will be less fuel consumed and less hassle for the flight attendants and lesser people to be checked by security. This should be a win-win situation for everybody.

  4. francis says

    When you choose a provider for your business phone lines, you want a provider who understands your needs, and can provide leading service at a great price. Get a better deal on your business phone bill or upgrade your office phone system

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