Delta Air Lines today announced that
it is changing its SkyMiles Frequent Flyer Program to scrap the expiration of frequent
In the past a SkyMiles member had
to fly at least once every 24 months or miles that were earned more than 24
months earlier expired.
Under the program change miles would
never expire, Delta Air Lines says that this program change is effective on all
account as of 1 January 2011.
At present Delta Air Lines is the
only US based Airline without mileage expiration.
The full media release from Delta
Air Lines can be read below:
Delta Air Lines (NYSE: DAL) today
announced it has eliminated the SkyMiles mileage expiration, creating a new
industry-leading benefit for all members. This program change is
effective for all accounts as of Jan. 1, 2011, and makes Delta the only major
U.S. carrier without mileage expiration.
Previously, miles expired 24
months after a member’s last qualifying mileage activity, which required a
member to earn or redeem miles within that period.
“Now that our massive frequent flyer program integration is
complete, we are focused on smart ways to improve the SkyMiles program for all
members,” said Jeff Robertson, Delta’s vice president
– SkyMiles. “We know how
much customers value their miles, so eliminating mileage expiration is a major
win for them. This is yet another benefit that sets us apart from the
pack, making Delta a clear leader in loyalty program benefits.”
This change is the latest of
several enhancements made to the SkyMiles program in the last year including
the new Diamond Medallion tier with complimentary lounge access and Rollover
Medallion Qualification Miles. These features complement other recent
changes such as the elimination of all award redemption fees and a free first
checked bag on Delta flights for Gold, Platinum and Reserve Delta SkyMiles
credit card holders from American Express.
Members can look forward to more
in 2011, including significant improvements to delta.com such as an upgraded
award travel calendar, improved booking process and better flight information
displays. Additionally, Diamond, Platinum and Gold Medallion members can
expect several new benefits when flying select alliance partner airlines –
including Air France, KLM, Alitalia and Alaska Airlines.
Now in its 30th year, SkyMiles is
one of the longest-running and most successful loyalty programs in the travel
industry. Last year, frequent flyers redeemed more than 264 billion miles in
the SkyMiles program for more than 12 million award redemptions. In 2010, 8.3
percent of revenue miles flown on Delta were for award travel. Delta offers
more ways to redeem frequent flyer miles than any other airline, including
airline tickets, mileage upgrades, car rentals, hotel stays, Delta Sky Club
memberships, merchandise and more than 30 types of gift cards. SkyMiles was
named “Best Domestic Frequent Flyer program” for 2007 through 2010 by
readers of Executive Travel magazine and “Best Frequent Flyer
Program” for 2006 through 2010 by Business Traveler magazine. For
more information on the SkyMiles program, Medallion status and mileage
redemption options, visit delta.com/skymiles.
All SkyMiles program rules apply
to SkyMiles program membership, miles, offers, mile accrual, mile redemption
and travel benefits. The rules are subject to change. To review the rules,
please visit delta.com/memberguide.
Taxes for Award Travel are the responsibility of the passenger and must be paid
at the time the ticket is booked. Award Travel seats are limited and may not be
available on all flights or in all markets. Alliance partner airline benefits
subject to change and subject to the terms and conditions of each partner.
Offers and benefits subject to change without notice.