Airlines and Midwest have announced an expanded alliance, which will include
more flexibility between each airlines frequent flyer program, shared lounge
access and new joint marketing efforts.
full media release can be read below:
MILWAUKEE, March 9, 2009 – Delta Air Lines (NYSE: DAL) and Midwest Airlines
today announced a multi-faceted alliance agreement that will include
reciprocity between the two airlines’ frequent flyer programs, new joint
marketing efforts and expanded access to airport lounges throughout North
agreement extends Midwest’s long-standing marketing agreement with Northwest
Airlines to the new Delta Air Lines, which acquired Northwest last year. Under
the new agreement, Midwest and Delta frequent flyers will be able to earn or
redeem frequent flyer miles on either airline’s network through the Delta SkyMiles,
Northwest WorldPerks and Midwest Miles programs. The addition of Delta’s route
system to the previously available Northwest network increases to 379 the
number of frequent flyer destinations available to Midwest customers.
expected that the new codeshare arrangement will go into effect in June 2009,
while the frequent flyer portion of the agreement will go into effect later
As part of
the agreement, both airlines have agreed to engage in expanded marketing and
advertising campaigns to promote the new alliance with their frequent flyers.
It will also expand the existing Midwest-Northwest airport club membership
agreement to include Delta Sky Clubs in the near future.
alliance with Delta, the world’s largest airline, brings tremendous added value
to our customers,” said Timothy E. Hoeksema, Midwest chairman and chief
executive officer. “Midwest customers now have access to the world’s most
extensive flight network, a worldwide alliance of airline partners and other
valuable benefits of being associated with the power of the Delta brand.”
our alliance relationships to include Midwest Airlines is another customer
benefit created by Delta’s merger with Northwest Airlines,” said Richard
Anderson, Delta’s chief executive officer. “Delta and Midwest make natural
alliance partners given both airlines’ focus on delivering excellent service
and a quality product. Midwest customers are known as some of the most loyal in
the industry and we look forward to welcoming them and earning their trust
onboard Delta flights from Milwaukee to Madrid to Manila.”
existing codeshare agreement with Northwest Airlines will be phased out and
replaced with the new Delta agreement. Both Delta and Northwest will be using
the Midwest code on flights they operate on mutually agreed flights and city
pairs. The Delta and Northwest codes will not be available for use by Midwest
on the flights it operates.