Today Qantas has announced that it has reached
the milestone of 7 Million Qantas Frequent Flyer Members.
The majority of this recent growth has been in
the last year since Qantas partnered with Woolworths to launch the Woolworths
Everyday Rewards card.
The full media release from Qantas can be read
QANTAS FREQUENT FLYER MEMBERSHIP HITS 7
SYDNEY, 28 April 2010: Qantas announced today that Qantas Frequent
Flyer has reached seven million members and predicted ongoing solid growth over
the foreseeable future.
Qantas Frequent Flyer Chief
Executive Simon Hickey said
this is the latest milestone for the
program which has undergone a range of enhancements since it was relaunched in
Since then, membership has grown by 32% or 1.7 million as Qantas
Frequent Flyer embarked on a market-leading campaign to deliver more choice for
members who want flexible flight options as well as providing access to a wide
selection of retail goods and services.
“We are delighted to welcome
our seven millionth member to Qantas Frequent Flyer, which is
Australia’s premier loyalty
program,” Mr Hickey said.
“The secret to reaching this milestone is making it as easy as possible
for our members to earn points, and providing them as many ways to use those
points as possible.
“Our members told us that they
liked to be rewarded for the things they do anyway, so we now have over 400
program partners where they can earn points. Paying with credit cards, eating
out, hiring a car, staying in a hotel, selling a house, paying a mobile phone bill
and, of course, shopping – all things we do anyway so why not earn points and
be rewarded for doing it?
“We are targeting eight
million members by the end of next year as more and more Australians realise
the advantages available to them through Qantas Frequent Flyer.”
In June 2009, Qantas Frequent Flyer and Woolworths launched a world
leading alliance which allows customers to earn points through their everyday
shopping when they link their Qantas Frequent Flyer account to their Woolworths
Everyday Rewards card.
“The alliance with Woolworths
has been a great success with 2.5 million members already having earned points
through Woolworths Everyday Rewards,” Mr Hickey said.
“Now, these seven million
members have more ways than ever to use their points.
“For example, members can
redeem for Classic Award flights with 26 airlines around the world and now,
with Qantas & Jetstar Any Seat Awards, points can also be redeemed against
the cost of the fare, meaning members can use their points to pay less cash.
“Our online Qantas Frequent Flyer
store offers more than 1,400 products including cameras, iPods,
Amazon Kindles, fashion,
homewares, wine and much more. Members redeemed for more than
350,000 products and gift
cards from the Store last year, so they’re really seeing the value of having
more than flights to redeem
“We will continue to improve
and enhance the program and seek out new partners to provide even
greater benefits and rewards for our