Qantas today launched the airlines bold new uniform that will be worn by over 12,600 employees from 2014.
The new uniform created by Australian designer Martin Grant consists of over 35 garments which feature French navy suiting and white shirting, variations of the Qantas red – ruby red and fuchsia pink – are featured in diagonal stripes, recreating the idea of the Qantas triangle, across tops and dresses for women and on ties for men.
In designing the uniform designer Martin Grant consulted with the Qantas Uniform Panel which consists of 12 representatives from each customer facing departments and included cabin crew ground staff.
Qantas Group CEO Alan Joyce said he was proud to launch a new uniform design for Qantas – the first in ten years.
“This is a new look for a new chapter for Qantas,” said Mr Joyce.
“The new uniform speaks of Australian style on the global stage.
“The design brief was to provide a unique, functional and durable uniform, suitable for a premium airline operating across Australia and around the world.
“After an extensive selection and design process, Martin Grant has created a uniform that is fresh, modern and bold – a uniform that our employees are going to enjoy wearing.
“Martin’s interpretation of the brief was developed in collaboration with Qantas employees, and the end result is a stylish and comfortable collection that will help our people feel their best no matter where they are in the world.”
Martin Grant said he was honoured to have been involved in such a significant project.
“Qantas is a well-recognised and loved Australian brand, and one which has one of the strongest international logos,” he said.
“My inspiration for the uniform came from Qantas’ striking logo – the powerful red triangle and the flying kangaroo. I have always loved the Qantas logo as it’s very nostalgic for me.
“In the initial stages of design, I started thinking about things associated with Australia and I kept coming back to the Qantas logo and the image that we all have of Qantas. There is a huge amount of pride attached to Qantas and it made sense to concentrate on the Qantas logo.
“I strived for something simple and durable, while adding a bold colour palette. I wanted to create a uniform that reflected the glamour of flying and something that would suit every body shape.”
Photo credit for all images Mark Sherborne