Further details of the Qantas Next
Generation Check-in system have been announced in the lad up to the systems launch
in Perth next week.
The Qantas Next Generation Check-in
system will feature a new smart card based frequent flyer card that will be
used for both check-in and boarding along with a state of the art baggage drop
facility that will feature the electronic Q Bag tag.
The trial of the next generation
check-in system will begin in Perth next week and will be progressively built
and rolled out to Sydney and other Capitals from late 2010.
The full media release from Qantas
can be read below:
AUSTRALIAN DESIGNER MARC NEWSON
DESIGNS QANTAS NEXT GENERATION CHECK-IN
SYDNEY, 20 July 2010: Qantas today announced it had
worked closely with Marc Newson in the design of its new Next Generation
Check-in experience, which will launch in Perth next week.
Manager Customer Experience, Ms Alison Webster, said the Next Generation Check-in elements had been developed with Qantas
Creative Director Marc Newson, who provided creative direction on each of the
components, including design and aesthetics.
Check-in has been designed to deliver an enhanced check-in experience for our
customers – providing greater speed and ease through the airport terminal by
eliminating airport queuing,” Ms Webster said.
“With this in
mind, careful consideration has been given to the functionality, aesthetics,
and ease of use for both our customers and airport employees.
Generation Check-in experience will feature product elements developed for
Qantas by Blue Sky Design Group in conjunction with Marc Newson, including a
new Qantas Frequent Flyer Card, Q Card Reader and Bag Drop facility. The Q Bag
Tag, a world first, was designed exclusively for Qantas by Marc Newson.”
The new Qantas Frequent Flyer Card features an “intelligent Q” smart chip and will act
as a permanent boarding pass, replacing eligible customers’ existing Frequent Flyer
cards. The card will be used at various points throughout the experience,
including at check-in, at bag drop, and to board the aircraft.
Customers arriving at the airport who have not yet checked
in online or via their mobile device, will be able to simply touch their card
at an all-new Q Card Reader located throughout the check-in hall. The simple
and clean design of the Q Card Reader will provide both visual and audible
recognition of successful check-in.
All customers travelling with bags will be able to use the
new Bag Drop service at Next Generation Check-in airports. The Bag Drop
injector has been designed to ensure the Bag Drop process is simple and quick
for all customers and will eliminate queuing for those travelling with bags.
The new Kiosks with enhanced functionality will be
customised in colour and trim by Marc Newson.
The Q Bag Tag features world first enhanced baggage
technology and Qantas is the first airline in the world to introduce this
technology. The tag was exclusively designed by Marc Newson for Qantas, and
will be introduced later in 2010.
Throughout the Perth trial of Next Generation Check-in, construction
and training will continue in Sydney, which will be ready to launch later in
2010, followed by Melbourne, Brisbane, Adelaide and Canberra in 2011. The
program is scheduled for completion in the second half of 2011.
About Marc Newson
Australian Marc Newson is one of the most influential
designers in the world today. His association with Qantas began with the
award-winning Skybed International Business sleeper seat in 2003. As Qantas
Creative Director, Marc oversees all Qantas product development, including
aircraft interiors, onboard product and lounges. Marc’s designs are an integral
part of most major permanent museum collections, including the Museum of Modern
Art in New York, London’s Design Museum, Musée National d’Art Moderne – Centre
Georges Pompidou in Paris and the Vitra Design Museum in Germany.
About Blue Sky
Blue Sky is a young, dynamic and leading Australian design
consultancy. With international exposure, the company has undertaken projects
in the fields of consumer electronics, domestic appliances, white goods,
medical equipment, lighting systems, sporting goods and information technology
products. Qantas commissioned Blue Sky to create the Next Generation Check-in
environment because of their innovative design techniques and their ability to
bring this unique vision to life.
today, an online demonstration providing a step-by-step guide to Next Generation
Check-in will be available on qantas.com/nextgenerationcheckin