Russia’s leading domestic carrier, will become part of oneworld® effective
Monday, 15 November, offering the alliance’s full range of services and
benefits from then and substantially expanding its network throughout Russia
and the rest of the Commonwealth of Independent States – in the latest step by oneworld
to establish itself as the world’s premier alliance in what is turning out to
be a breakthrough year for the group.
November, 2010 members of the S7 Priority frequent flyer programme will be able
to earn and redeem mileage awards on all oneworld partners, which
includes some of the biggest and best airlines in the world – American
Airlines, British Airways, Cathay Pacific Airways, Finnair, Iberia, Japan
Airlines, LAN Airlines, Malev Hungarian Airlines, Mexicana, Qantas and Royal
Jordanian and almost 20 affiliated airlines.
Platinum and Gold cardholders will have oneworld Emerald and Sapphire
status respectively, gaining them access to more than 500 airport lounges
worldwide offered by the alliance’s airlines. S7 Priority Silver
cardholders will have oneworld Ruby status.
Priority Platinum, Gold and Silver cardholders will soon be sent new
membership cards, bearing the oneworld logo, to ensure they receive
their alliance benefits from 15 November.
Also from 15
November, members of the established oneworld airlines’ frequent flyer
programs will be able to earn and redeem awards and tier status points and
receive all other oneworld benefits on S7.
– covering 90 destinations and 28 countries, including 45 points in Russia and
some 25 destinations in other parts of the Commonwealth of Independent States
(CIS) – will from then be covered by oneworld’s full and extensive range
of alliance fares and sales products.
domestic market is the world’s largest country in terms of land mass, the ninth
most populous and with the eighth biggest gross domestic product.
Currently seven of oneworld’s established airlines – British
Airways, Cathay Pacific, Finnair, Iberia, Japan Airlines, Malev Hungarian
Airlines and Royal Jordanian – serve Moscow, plus St Petersburg and
Ekaterinburg in Russia.
to join oneworld on 15 November 2010
The new oneworld
recruit will add 55 destinations in the region to the alliance map, and nine
countries, in Armenia, Azerbaijan, Georgia, Kazakhstan, Kyrgyzstan, Moldova,
Tajikistan, Turkmenistan and Uzbekistan. This will almost triple the
number of destinations served by oneworld in Russia, the CIS and other
parts of East Europe to a total 84 destinations in 26 countries.
joining oneworld will strengthen its competitive offering and its
financial position, enabling it to offer customers an unrivalled alliance
global network served by partners including some of the best and biggest
airlines in the world.
will extend oneworld’s global coverage to a total of more than 750
destinations in almost 150 countries, served by a total of 8,500 departures a
day operated by a combined fleet of some 2,250 aircraft, carrying 300 million
passengers a year, with annual revenues of more than US$85 billion.
Airways has been supporting S7 through its 18-month alliance implementation
project, as its oneworld sponsor airline, with working groups covering
some 35 streams of activity.
Work is well
advanced in linking up S7’s IT systems to those of oneworld’s
established members. Projects are also nearing completion to bring S7’s
various internal processes and procedures into line with the alliance’s
requirements, and extensive employee training and communications programmes are
now underway at the S7 and the alliance’s existing members, to ensure they are
ready to provide oneworld’s customer services and benefits across the
expanded alliance from 15 November.
Managing Partner John McCulloch said: “S7
will expand oneworld’s network substantially in a key region of growing
travel demand, with a carrier that matches our demanding quality requirements,
while enabling S7 to offer its customers a truly global network on quality
partners. We are delighted to be welcoming them to the oneworld
S7 Chief Executive Vladimir Obyedkov said: “S7
Airlines is delighted to be joining the world’s premier global airline
alliance. Becoming part of oneworld will be one of the most
significant steps in S7’s history. It will enable us to offer our
customers a truly global network served by partners who include some of the
best known and most admired airlines in the world, while our frequent flyers
will have more opportunities to earn and redeem mileage rewards and enjoy all
their other benefits. It will also strengthen us financially, through
revenues from passengers transferring to our network from our oneworld
partners and the cost reduction opportunities the alliance offers.”
S7 is Russia’s
leading airline in terms of domestic passenger carryings, customer service
quality and innovation.
It is the
first carrier in Russia to convert to an all Western-built Airbus and Boeing
fleet and the first to adopt full electronic ticketing and on-line reservations
and sales. It holds the internationally recognised IOSA (International
Air Transport Association Operational Safety Audit) certification, renewed in
S7 offers a
two-class product to international standards on all departures – Business Class
decorated in a distinctive bright green livery, includes 28 Airbus A320 family
types, two Airbus A310s, two Boeing 767s, four Boeing 737-400s and four Boeing
737-800s, with an average age of nine years.
S7 carried 5.6
million passengers in 2009, with a bigger share of the domestic Russian air
travel market than any other airline. Including its international
network, it is Russia’s second biggest carrier.
Its main hub
Moscow Domodedovo is the capital’s most modern airport. Its secondary
hubs are Novosibirsk and Irkutsk. Its international destinations include
oneworld hubs Madrid and Bangkok.
S7 is one
the most progressive airlines in Russia giving passengers new standards of
service, supported by the use of latest technology. Tracing its origins
back to 1957, it changed its brand name from Sibir Airlines four years ago with
a radical rebranding to make it stand out from its competitors as
customer-friendly, quality, modern carrier – winning the annual national award
“People’s mark / Brand No 1 in Russia”.
election as a oneworld member designate in May 2009, S7 has launched
code-sharing with alliance partners Iberia and Royal Jordanian. S7 also
code-shares with oneworld member elect Air Berlin.
generated profits of US$151 million (operating) and US$18 million (net) in 2009
on revenues of US$1.1 billion. S7 employs 2,596 staff and uses SITA as
its main IT platform. It is 75 per cent privately owned.
website is www.s7.ru/en/index.html