After the United
Continental Airlines Merger earlier this year the merged company has finally
released a revised logo and aircraft livery.
The new logo features the
company’s name UNITED in capital letters in a custom sans-serif font together with
the Continental logo that was first used in 1991.
The new aircraft livery
will feature Continental’s colors/design with the blue gold white continental globe
logo along with the company name UNITED in the new font and color.
The full media release
from United Airlines can be read below:
NEW VISUAL BRAND IDENTITY FOR THE NEW UNITED
livery to create a more modern look, reflective of the world’s leading airline
HOUSTON, Aug. 11, 2010 – United Airlines (NASDAQ: UAUA) and Continental
Airlines (NYSE: CAL) today revealed refinements to the visual branding for the
new global airline that will result from the proposed merger between the two
The new logo
displays the combined company’s brand name in capital letters (UNITED) in a
custom sans-serif font, joined with the global mark which has represented
Continental’s brand image since 1991.
corresponding update of the combined airline’s aircraft livery will adopt
Continental’s livery, colors and design, including its blue-gold-white globe
image on the tail, combined with the new-style UNITED name on the fuselage.
airlines have earned strong brand recognition in one of the world’s most
visible and highly competitive businesses. The new visual identity builds upon
the significant value of each airline’s current brand, while advancing the
combined airline’s future brand image.