After cutting complimentary
Beverages for Coach Passengers last year, US Airways is has seen the light and giving
it back to them, but from the media release below how long will this be for,
and what do US Airways plan to start charging extra for next?
US Airways is returning
complimentary beverages to the coach cabin on all US Airways and US Airways
Express Flights beginning March 1st. Passengers will be offered free soda,
juices, tea, water, and coffee in flight. Beer, wine, and cocktails will still
be available for purchase for $7.
The beverage purchase program was
introduced last year as part of US Airways’ new a la carte business model –
where customers pay for what they choose to use.
“We are firmly committed to the a la carte model and believe it’s
the right one for our business,” said US Airways Chairman
and CEO, Doug Parker. “It is also a
work in progress – US Airways was the only large network carrier to charge for
drinks and that put us at a disadvantage.”
US Airways was America’s number
one on-time airline in 2008 among the “Big Six” hub-and-spoke airlines
according to the recently released U.S. Department of Transportation’s (DOT)
monthly Air Travel Consumer Report.
“The beverage program was distracting from the outstanding
improvements in on-time performance and baggage handling US Airways’ 34,000
employees worked so hard to achieve last year,” said Parker.
The company still expects to
generate from $400 to $500 million in 2009 from a la carte items like checked
baggage fees, Choice Seats, and our new blanket and pillow offering – the US
Airways Power-Nap Sack ™.