Atlantic has launched a social media site for travlers, the site Vtravelled.com
was designed to inform & inspire travellers about destinations &
Atlantic Airways, one of the world’s leading long-haul airlines, today launched
a new website, vtravelled.com, to create a new global online community
dedicated to people with a passion for travel.
Dreamt up by Virgin Atlantic, vtravelled.com is a website designed to engage
and inspire travelers, and showcase destinations through personal insights,
stunning photography and quality editorial. Featuring guides on hundreds of
cities, beaches, ski resorts and national parks, vtravelled is designed to
inspire new adventures as well as make it easy to create, plan and share
In true Virgin Atlantic style, vtravelled.com offers a dynamic, fresh and
entertaining social media channel for people to share their travel knowledge
and aspirations, and contribute to a new, online environment.
Steve Ridgway, Chief Executive of Virgin
“vtravelled.com is a unique proposition
for travelers who want to celebrate and share their travel experiences with
like minded people. We knew we could fill a large gap in the market by creating
a community, which shared and discussed travel positively and creatively.
“vtravelled.com celebrates travel and creates a world in which we can be
motivated to choose our next holiday destination through other people’s eyes.
It also shows that Virgin Atlantic, with the help of a knowledgeable community,
is determined to take social media and travel to a new dimension.
Key features of vtravelled include:
Trip Pods: A tool to store and
organize travel ideas and aspirations. It’s easy to bookmark content from other
sites and then share with friends and family to create the ultimate itinerary.
Vtravelled bookmarker: When
users come across any future travel ideas on any site, they can bookmark and
store them on vtravelled for future reference
Relevance: Shows users how
similar they are to fellow travelers on the site
Google maps: Unique mash-up of
Google maps on homepage and throughout the site
Photography: Stunning imagery
to show the destination through the eyes of a fellow traveler
Eventful: Real-time updates of
the top 50 events happening in each destination
Developed through consumers’ recommendations, vtravelled.com features the latest
technologies in web design to rate the relevance of other travelers in relation
to users by percentage and vice versa, so they can receive recommendations from
like minded people resulting in the most useful and most inspirational travel