United
Airlines & Continental Airlines have jointly announced they intend to
upgrade their frequent flyer programs, giving its elite members Unlimited complimentary
upgrades to United Airline’s Economy Plus & Continental’s Premium Seating.
The
full joint media release from United Airlines & Continental Airlines can be
read below:
United
Airlines (Nasdaq: UAUA) and Continental Airlines (NYSE: CAL) today announced
that members of each carrier’s frequent flyer program who have earned elite
status will receive unlimited, complimentary domestic upgrades on flights
operated by both airlines when space is available.
Continental’s
elite-level frequent flyers also will have complimentary access to United’s
Economy Plus® seating, offering additional legroom near the front of the
Economy cabin. United’s elite-level frequent flyers will have complimentary
access to Continental’s Premium Seating as well.
These
new benefits will begin to roll out in mid-2010.
Unlimited
domestic upgrades and preferred economy class seating for elite-level frequent
flyer members are the latest additions to the suite of benefits available to
United and Continental customers since the two carriers announced a
wide-ranging global partnership in June 2008 and since Continental joined the
Star Alliance Oct. 27 – benefits that include new access to dozens of cities
around the world, recognition of elite status, and the ability to accrue and
redeem miles on each other’s flights.
“The partnership between United and
Continental means more comfort and better rewards for our most loyal
customers,”
said Graham Atkinson, president of
Mileage Plus. “While our elite-level
customers enjoy significant benefits on Continental through its membership in
Star Alliance, we are delighted to build on those benefits to provide travelers
the best our industry has to offer.”
“Continental and United have highly
complementary networks that cover the map for business travelers,” said
Mark Bergsrud, Continental’s senior vice president Marketing Programs &
Distribution. “This announcement is part of our ongoing plan to deliver
frequent flyer benefits that offer the best overall solution for the traveler
who wants extra space and comfort across the network.”