Accor recently received
the Business Travel 2010 Gold Award at the IFTM TOP RESA Trade show in Paris,
which is an international tourist and Travel market B2B event. Accor received
the gold award in the “Best operation in favour of Sustainable Travel” category.
The full media release
from Accor can be read below:
Accor receives the 2010 Business Travel Gold Award
September 2010, on the occasion of the IFTM TOP RESA trade show (Paris), an
international B2B event for the tourist and travel market, Accor received the
2010 Business Travel Gold Award, in the “Best operation in favour of
sustainable travel” category, for Plant for the Planet, a Group
The Business Travel Awards honour the best business travel companies
The first edition of the “Business Travel Awards” was organised this year at
the IFTM TOP RESA trade show. Gold, Silver and Bronze Awards were presented in
several categories to companies that implement or develop services, products or
innovations in the area of business travel. These companies were determined via
the votes of business travellers on a site that was specially designed for the
operation. In the “Best operation in favour of sustainable travel”
category, which rewards the best initiative in favour of environmentally
friendly business travel, Accor received the Gold Award for its innovative
reforestation project, Plant for the Planet, which mobilises its
customers and employees and allows them to contribute to measures that respect
people and the environment.
Accor acts in favour of reforestation with the Plant for the Planet project
Launched in 2009 and undertaken in partnership with the United Nations
Environment Program in the framework of its “Billion Tree Campaign”,
Plant for the Planet embodies sustainable development at Accor. It generates
societal, environmental and economic benefits thanks to a simple principle:
Accor hotels undertake to finance tree planting with the laundry savings
generated when its customers keep their bath towels for more than one night.
Through this commitment, the hotels give this symbolic gesture real meaning by
telling their customers: “Here, YOUR towels plant trees. In this hotel, 5
reused towels = 1 tree planted”. Accor chose 7 projects undertaken by expert
NGOs that were selected for their ability to manage planting actions that
benefit local economic activity. To ensure the proper use of funds, Accor
organises one week of audits per year for each project.
Plant for the Planet is an effective project that rallies support. In April
2010, Accor announced it had reached a milestone: 1,000 hotels committed
and 1 million trees financed. Accor’s objective is to finance the
planting of 3 million trees by the end of 2012 thanks to the
participation of the Group’s 4,100 hotels.