American Airlines announced this week that it was the first airline to test and the streaming of in-flight video and entertainment, which the company expects to give passengers a “Brand-new innovative in flight entertainment options” that will allow them to stream entertainment options to their personal Wi-Fi enabled devices. The solution that is currently being trialed in conjunction with American Airlines in-flight Wi-Fi Internet provider Aircell is already in trials on two transcontinental Boeing 767-200 aircraft, with customer testing to being early summer, with the full roll-out to being this fall. It is important to note this solution does not stream entertainment content from the ground to a passenger’s device but rather from the Aircraft’s media library to a passenger’s personal device/s. “Once again, American leads the industry in providing innovative options to keep customers connected, productive and entertained. American was the first North American airline to launch inflight Wi-Fi, and today we again set a new industry standard as the first domestic airline to test inflight streaming video content,” said Rob Friedman, American’s Vice President – Marketing. “We know our customers want to be connected on the ground and in the sky, so we are working hard to stay on the leading edge of connectivity through technology enhancements like this.” In addition, American will work with Aircell to further enhance onboard connectivity by expanding inflight Wi-Fi to its narrow body fleet, including additional MD80 and domestic Boeing 757-200 aircraft – successfully completing its Wi-Fi offering on all of its domestic aircraft dedicated to flying within the continental United States. The Wi-Fi expansion will include 93 of American’s domestic 757s used for routes within the continental United States, and up to 50 additional MD80 aircraft. Installation will begin this summer and continue through 2012. In addition, American continues to install Wi-Fi service on its entire fleet of 737-800 aircraft. “By expanding Wi-Fi to the remainder of American’s domestic fleet and adding movies and TV to the already powerful Internet, American and Aircell continue to transform the inflight experience,” said Ash ElDifrawi, Executive Vice President and CMO of Aircell. “In this new era of inflight entertainment and inflight connectivity convergence, we are proud to be American’s partner in innovation and applaud their leadership.”
Qantas have announced that they plan to introduce a new Inflight Entertainment program from August on both their Domestic and International services. The new program will feature two new hosts Melbourne Model Pia Miller and TV Presenter David Whitehill. Along with this they have also announced that Qantas A380 passengers will be able to use the inflight entertainment system for longer, with the system being made available from the moment a passenger is boards a Qantas A380 aircraft until the moment they depart, with this change headsets will be head sets will be handed out and collected at both boarding and disembark. The full media release from Qantas can be read below: QANTAS LAUNCHES NEW INFLIGHT ENTERTAINMENT PROGRAM SYDNEY, 15 July 2010: Qantas today announced it would launch a new inflight entertainment program on all Qantas domestic and international flights from August. As part of the refresh of its inflight entertainment, Qantas introduced two new hosts to its inflight program Welcome Aboard; well known Melbourne model and presenter Pia Miller and television travel presenter David Whitehill. Pia and David will present the latest lifestyle news, product innovations and special offers from Qantas each month. Qantas had previously worked with both Pia and David, Pia as Ambassador for the 2010 Formula 1™ Qantas Australian Grand Prix and David who brought us all the news from South Africa on the Qantas Socceroos, and knew they were the right choice for Welcome Aboard. From next month, Welcome Aboard, (the Qantas inflight program which offers passengers the latest travel and lifestyle news from across the Qantas network), will have a new look and graphics, a new contemporary style and will feature more destinations across Australia. Qantas has also commissioned young emerging artist Vanessa Jade to produce a theme song titled My My for its domestic inflight entertainment. Recorded this month in Sydney, the song is an acoustic style track, contemporary and upbeat. Also new to the Qantas inflight entertainment team is respected finance consultant Alan Kohler who will present Talking Business and one of Australia’s most versatile, well known composers and conductors, Guy Nobel, will now host the symphony channel. This month Qantas will also provide customers with the ability to enjoy Qantas’ inflight entertainment on its A380 fleet for longer, making the entertainment system available from the moment customers board the aircraft until the moment they disembark. To accompany this offering, headsets will not be collected from passengers until after disembarkation. Qantas will roll out this offering to a number of international and domestic fleets in the future.