Korean Air this week announced a new Business Class offering “Prestige Suites” which has already been rolled out to several Airbus A330 aircraft flying routes to Guangzhou, Singapore and Hanoi. This new cabin product goes beyond what the airline deployed in its Airbus A380 in June 2011, read details here Korean Airlines A380 Business Class (opens in new window) The new Korean Air Prestige Suite which was designed by BE Aerospace will be rolled out to 12 Boeing 777-300ER, 10 Boeing 787-9, 10 Boeing 747-8 and 6 A330-300 new aircraft which the carrier has on order. Configuration wise the Prestige Suite is laid out in a staggered 2-2-2 seating configuration with a unique design that allows for direct aisle access for window passengers without disturbing the aisle passenger. Each seat has a width of 22.5 inches when in its lie flat position and 21 inches in its regular seat config, and a pitch of 87 inches. On the entertainment side the new Business Suites’ IFE system gets an upgrade with a larger 17 inch LCD display.
In the battle for the flashest and most innovative Airbus A380 implementation Korean Air has raised the stakes with its plans for an in-flight duty free shop on all 10 of its A380 Aircraft the first of which will go into operation on 10 June 2011 on the Seoul to Japan route. The below YouTube video shows an interview with AIM Avation Sales/Project Director Chris Whetter The Korean Air A380 in-flight duty free shop will feature 5 display units, the first being a video display which simply shows product advertising that companies can purchase advertising on, the other display units include a liquor display unit, cosmetics display unit and a display unit for high value items such as jewelry and watches. Chris Whetter Sales/Project director at AIM says that Korean Air’s A380 in-flight duty free shop will be located on the main deck at the rear of the aircraft, in fact the shops liquor and cosmetics display units will be located either side of the rear stairs that lead to the upper deck and the aircraft’s Lounge/Bar area. Mr Whetter explains that during a flight first class passengers will first be invited to browse the duty free shop, followed by Business Class passengers, and finally if there is adequate time remaining economy class passengers would be invited. “The shop replaces 13 seats on the aircraft so you’re losing a lot of revenue, but the Korean mentality is that they buy all the duty free on every flight,” says Whetter. “It was Korean’s concept to do it and they approached us as being one of the companies with very high quality and excellent design. There were two bidders and we won the programme.” “If there is severe turbulence the shop has to be emptied out,” says Whetter, adding that “on taxi, take-off and landing the alcohol has to be stowed” Korean Air believes that selling high priced upmarket duty free items will more than offset the revenue lost from the 13 seats that the in-flight duty free shop will take up. In addition to this the weight of the display unit and duty free goods will be less than the combined weight of the seating luggage and passengers that the 13 seats would occupy, the end result less fuel burn. So if all goes to plan it looks like it will be a win/win for both passengers and the airline. The first of Korean Air’s 10 A380 aircraft goes into operation on 10 June 2011 between Seoul and Tokyo, followed by Bangkok, Hong Kong and North American routes.
Korean Air has released seat maps for its Airbus A380 that it will start flying from May 2011, these Korean Air A380 seat map plans clearly show: 12 First Class Seats with an 83” seat pitch in front of lower deck 94 Premier Class (Business Class) with a 74” seat pitch taking up the entire upper deck 301 Economy Class seats with a 33” seat pitch on the lower deck Click Images below for larger versions of the image
Korean Air the national carrier of South Korea have announced that it will begin the second phase of its $200 Million cabin refurbishing plan. This second phase will focus on upgrading its fleet of 32 mid and long-haul aircraft and is expected to being in September with completion by March 2011. The full press release from Korean Air can be read below: Korean Air announced today that it will start the second phase of its extensive refurbishing plan in all mid and long-haul passenger flights by equipping with next generation premium seats. Investing $200 million, Korean Air will upgrade a fleet of 32 passenger flights deployed on mid and long-haul routes from this September to March 2011 by attaching next generation premium seats. Also, the airline will refurbish a fleet of 38 new aircrafts such as B777-300ER to be delivered late in May, and A380s and B787s, environment-friendly next generation aircrafts. Korean Air completed the first phase of its extensive refurbishing plan for a fleet of 26 plains, including B777-200s and B747-400s last year. Once the second phase is complete in 2014, the airline will hold a total of 96 plains with the new high-end facilities. Next generation premium seats, consist of Kosmo Suites in First Class, Prestige Sleeper in Prestige Class and New Economy in Economy Class, will be unveiled when the airline accepts new B777-300ER aircrafts late in May. Kosmo Suites – Korean Air named its First Class next generation premium seat as Kosmo Suites. Kosmo Suites, designed by Acu men, a world renowned design company based in the UK, was created with the iscerning taste of Korean Air’s VIP customers in mind. The wood colored seats help bring a touch of the natural world in to the cabin while the 180 degree lie-flat beds have been 15cm (6 inch) widened to 67.3 cm (26.5 inch) to provide passengers with added comfort. Korean Air is also enlarging its individual monitors to 58.4 cm (23 inches) to enhance the airline’s state-of-the-art AVOD (Audio Video On Demand) system. With one-touch controllers and big-sized screen type partitions, Kosmo Suites ensures discreet privacy for each customer while bringing in-flight enjoyment to new heights. Prestige Sleeper – Korean Air’s new Prestige Class seats, named as Prestige Sleeper, feature 180 degree lie-flat sleepers and 188cm (74 inch) seat pitch, and are 36 cm (14inch) wider than Prestige Plus, the current Prestige Class seats, offering customers the level of comfort normally reserved for First Class at other carriers. The new individual monitors are 12.7cm (5 inch) enlarged to 39cm (15.4 inch) to deliver the full excitement offered by the AVOD system on board. Also, private partitions and one-touch controllers are featured to provide the private space customers demand, be it for catching up on paper work or for some quite relaxation on board. New Economy – New Economy, ergonomically designed new Economy Class seats, contains 5.6cm (2.2 inch)-enlarged individual monitors which now measure 27cm (10.6 inch). With the refurbished in-flight facilities and next generation premium seats, passengers can now access a wide range of entertainment in all classes of Korean Air flights. Korean Air’s new AVOD system offers upgraded in-flight entertainment in high resolution and top processing speed. In keeping with its excellence in service in the past 40 years, […]
Korean Air has announced its introducing new Premium Seats for First and Prestige Class passengers on its new Boeing 777-300ER aircraft which will start to be delivered from May this year. The Full media release can be read below: Korean Air announced today that it will serve next generation premium seats built in B777- 300ER, the new aircraft scheduled to be delivered in May. The new seats offer more comfort and coziness than both Kosmo Sleeper seats and Prestige Plus seats served in current First and Prestige Class. The new first class seats enable customers to travel with more comfort of 12cm widened seat width, and 900cm² extended table. Also, the new individual monitors are 15cm enlarged to 58cm to deliver full excitement of AVOD (Audio Video On Demand) system on board. In addition, wood colored seats open the door to beauty of nature, along with big sized privacy screens preventing distraction from passenger seating next to each other. The new prestige class seats offer 180 degree of lie-flat which lets customers feel as cozy as seating in First Class of other carriers. All next generation premium seats will be equipped in three B777-300 ER aircrafts scheduled to be delivered this year. Also, Korean Air will attach the new seats into the current three aircrafts and aims to operate a total of six aircrafts equipped with the new seats this year. As part of constant efforts to advance its service quality, Korean Air will attach the new seats into A380 and B787, environment-friendly next generation aircrafts to be delivered in 2010. Also, the airline will continuously upgrade its current aircrafts by adopting the new seats. Since equipped in 15 aircrafts in 2005, Kosmo Sleeper, Korean Air’s current First Class seat, has earned numerous satisfactions of world renowned celebrities, CEOs, and a number of VIP customers. Kosmo Sleeper seat converts to a lie-flat bed that is 210cm in length, providing extended comfortable space for even the taller customers. Prestige Plus, Korean Air’s current Prestige Class seat equipped in 26 aircrafts, is also part of distinguishing premium marketing strategy, targeting various VIP customers by providing 170-degree lie-flat beds. While Kosmo Sleeper is valued by VIP customers, individual AVOD system with diverse entertainment items is acknowledged as the main attraction for Economy Class passengers traveling long-haul journey. Korean Air has been recognized as one of the best airlines for operating 26 aircrafts equipped with AVOD system in all class. Korean Air is planning to expand its AVOD service to all long-haul routes to let more customers enjoy the best in-flight entertainment around. Commemorating its 40th anniversary of establishment this year, Korean Air will strengthen its position as a global premium carrier by adopting the next generation high-end seat.
Korean Air has increased its order of Airbus A380 Superjumbo aircraft by 2, increasing its total order to ten. Korean Air’s original 8 A380 aircraft will begin to ship in 2010, with this additional order expected to arrive in May/June 2014 The full media release can be read below: Korean Air today announced its decision to purchase two more A380 aircraft. This ups the airline’s A380 order to ten aircraft. Korean Air will receive the two additional A380s in May and June of 2014 respectively. The first eight are due to be delivered between 2010 and 2013. Korean Air first ordered five A380s in 2003, and added three more in 2008. “Our decision to purchase the A380 aircraft is in line with our vision to become a global leading carrier providing the best quality of service to our passengers,” said Yang Ho Cho, Chairman and CEO of Korean Air. “The A380 is a comfortable, environment-friendly aircraft for the 21st century and it will enable Korean Air to provide Excellence in Flight to our customers.” The A380 is the largest commercial passenger aircraft in the world, a double-decker with 525-seat capacity in standard configuration. It reduced its weight by using composite materials and enhanced engine efficiency, lowering fuel consumption by 15% and CO2 emission by 20%. Starting 2010, Korean Air will introduce the A380 aircraft on its highly trafficked longhaul routes such as LA, New York and Paris, and the aircraft will play a leading role within Korean Air’s fleet for excellent service and operation. Korean Air is one of the two Northeast Asian carriers to have ordered the A380 aircraft, and it is the only airline in the region to order more than ten.